We recognized early on that while large corporations have always been accustomed to sector specific benchmark data in every area of their business operations, this data simply wasn't available for their social media efforts. We found that too many businesses are 'flying blind' when it comes to social media which is why we developed a platform to answer the basic business question: "Is this good?" Our aim is to provide businesses with insightful, useful and above all benchmarkable social media data upon which strategic business decisions can be made. This makes Unmetric particularly valuable for social media teams, marketing managers and CMOs who want to understand their social media position compared to the competition.